Define the meaning behind Motion Design.
When people ask me “What did you do for living?” I response to them “Motion Graphic Designer”, Their first initial response was..”Oooh..cool” with their perplexed face…then I ask “Do you know what is Motion Graphic?”, then they will answered “no” very relief. Well, the term “Motion Design” are not known well enough puzzled me a lot, since people run into Motion Design almost everyday in their life. For example, the Tv Commercial they seeing on Tv, Title animation in Movies, Corporate Videos ..and so on.
Well, I think it’s time for people to start appreciating the art of Motion Design, and the video below explain exceptionally good on what Motion Design are all about.
Transcript from the Video Above.
Motion Design is the art of bringing graphic design to life through animation.
Turn a static letter into moving letter.
Or animate corporate logo.
Or to help to bring a photography to life.
You can also create a whole world from illustrations
Use video as a graphic support
Motion Design can also portray characters, however they do not directly express themselves.
Motion Design was born at the very start of cinema, and began to really come alive in the 1940s with experimental artists like Oskar Fishinger and Norman McLaren. …until a spectacular rise after the 1950s thanks to designers such as Saul Bass, Maurice Binder and Pablo Ferro…
Meanwhile, in the 1950s television started to animate its logos and titles…continuing in the 1960s…1970s…1980s..up until 1990s
Because although this art form has now existed for more than a century, it has literally exploded in the last 15 years thanks to the digital revolution.
Film credits, TV channel identities, websites, mobile phones, tablets, TV advertisements….Motion Design is omnipresent.
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